Category: Uncategorized
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Duga Digital at SuperWeek 2025
Aaaand that’s a wrap on SuperWeek 2025 – only it’s not over yet. Read on!SuperWeek lives up to its name and well deserved reputation. 2025 was a strong year for real, actionable content. The organisation is a masterpiece, from the pickup at Budapest airport, to the welcome a…
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Exciting News: Double Certification Achieved!
We’ve had an extremely active and productive start to the year. Drum roll please!We’re delighted to announce we’re double certified on Google Marketing Platform products now with the addition of Google Tag Manager to Google Analytics.Why This Matters to You: At Duga, our focus…
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BEST of Marketing Analytics Summit
First of all, Happy New Year from everyone at Duga Digital.We’ve started 2025 at pace with Doug (Director of Analytics) having the privilege of presenting at the BEST of Marketing Analytics Summit virtual conference – FIVE incredibly actionable insights for your analytics that…
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Storytelling in visualisation
There’s that old cliche adage of “telling a story with data”.You intro your story with a description of the data-related problem. Usually top-level and in a way that the reader is clearly bought into the premise.Then you bulk out the middle of your story with explanations for…
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Duga does Server-Side Part 2
The business value propositionIn part 1, we demonstrated the typical server-side migration – good technical stuff. Exciting for engineers. Business owners, agency founders, and business leaders will get much more excited by the prospect of business value.To quantify the value…
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Duga Does Server-Side Part 1
What does it do exactly?This is a more detailed description of what happens in an automated server-side migration. A typical migration will handle GA4 tags, Google Ads, Conversion Linker setup, best practice housekeeping, cleaning up a container, Facebook CAPI, LinkedIn, TikTo…
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Marketing Analytics Summit ’24
Duga had the privilege of attending the Marketing Analytics Summit in London last week (October 24-25).Our Director of Analytics, Doug, joined a stellar lineup of speakers as part of two packed days of content and networking. The Duga presentation was on the topic of the Stra…
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Piwik PRO Day 2024
The art of the partnership was presented by Dan and Doug today. We were delighted to be part of the excellent line up on the inaugural Piwik PRO Day. We’re happy to share our slides below to share our point of view on being the best partner, what to expect from a great partner…
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Testing Consent Mode SAFELY
Typical CoMo instructions will tell you what to change but will (sort of) understandably fall short of telling you how to implement, and importantly how to test what you’ve implemented. This is difficult and can get you into all sorts of trouble.Consent Mode can seriously affe…
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DON’T collect PII with onsite search DO collect onsite search data responsibly
Google recommends avoiding sending PII to GA4 when collecting Analytics data. With privacy in mind, and at the forefront of data collection best practices. this is common sense — privacy first, and privacy by design.So, when using a rock solid tactic like on-site search that c…