Vertical: Automotive
From click to forecourt, accurately measured.
Built for marketplaces, OEMs and dealer groups.
Automotive marketing has the hardest measurement job in performance: long consideration cycles, offline conversion events, channel-stripping browsers, and ad blockers eating the signal that does come through. We rebuild the measurement so your media is bidding on what’s actually buying cars.
The problem
Where the data goes missing.
30%+
of clicks lost to consent and tracking gaps on a typical OEM site
3 to 12 weeks
between first click and forecourt visit
Zero
automotive brands we have ever audited had a fully working online-to-offline match
What we build for automotive.
Click to forecourt match
Online behaviour tied to dealership visits and sales, with appointment booking signals fed back to Google and Meta.
Inventory-aware bidding
Recommend cars based on what is actually available at the dealership closest to the user. Bid harder when stock is on the lot.
Premium prospect flagging
When someone configures a high-value spec (think Porsche GTR, AMG, Defender), the signal goes to the buying platforms in real time, not in tomorrow’s batch.
Dealership performance back to manufacturer
Which dealers convert which media traffic. Feeds car allocation decisions, not just media ones.
Worked example
Automotive marketplace, 405-day uplift.
A UK automotive marketplace was losing organic and paid signal through a fragile tracking stack. We rebuilt the consent layer, deployed Auto-sGTM and put a full Google Tag Gateway implementation under Google’s own funding. Organic sessions improved 37% and held for a full year. Paid bidding quality improved inside the first 14 days.
+37%
organic sessions, 405-day study
“We can see the click. We can see the appointment. We just can’t tell our media team which clicks become appointments, so they’re bidding on volume.”
Heard from a head of digital at a GBP 1bn+ automotive business
New
CRM-to-media for automotive, productised.
We are turning the automotive measurement stack into a productised offering: click-to-forecourt match, inventory-aware feeds, premium prospect flagging, dealership scorecards. Plug-in components rather than bespoke from scratch.