Signal loss calculator

Revenue diagnostic

The revenue Google and Meta can’t see.

Ad blockers, ITP and consent banners now hide a third or more of what your media is actually driving. When the platforms can’t see a sale, they can’t bid towards it. Enter four numbers for a directional read on what that is costing you.

Spending GBP 30K+ a month on Google or Meta? This is built for you.

Your numbers
£
Total paid media across Google, Meta and the rest.
#
Sales or leads your analytics currently records.
£
Average order value, or what a lead is worth to you.
70%
Share of visitors who accept marketing cookies. Most sites sit between 50% and 80%.
What this is costing you
Platforms can see 62%Hidden 38%
£0
of revenue your campaigns earned but were never credited for, each year
0Conversions hidden from the platforms each month
0%Share of budget bidding on incomplete data

See how much of this is recoverable. We’ll email you the full breakdown for your numbers.

£0
a year we would expect to recover by rebuilding your tracking server-side, so Google and Meta get a clean, consented signal
Book a 20-minute diagnostic

Directional estimate for planning only. It assumes roughly 12% additional signal loss from browser restrictions and ad-blockers on top of your consent rate, and that server-side tracking plus a clean signal recovers around 55% of what is lost. Real figures depend on your stack, market and setup.