Vertical: Shopify and ecommerce
Shopify’s analytics app is the problem, not the solution.
Built for DTC brands and Shopify Plus retailers.
Three different numbers from three different places: Shopify Analytics, GA4, and Meta Ads Manager. None of them agree. None of them are right. We rebuild the stack so your bidding, your reporting and your CFO are reading from the same source.
The Shopify problem in one paragraph.
Shopify’s native analytics is not a measurement product, it is a vanity dashboard. Ad blockers strip your Meta and Google signal. Consent banners stop tags firing before the page loads. Cookie storage gets wiped 24 hours into a 7-day consideration. By the time the data lands in your reporting, half of it is gone and the other half is wrong.
The full Shopify stack, deployed together.
Consent management
Didomi-grade consent that doesn’t kill your data the moment it loads.
Server-side GTM (Auto-sGTM)
Faster, cleaner, ad-blocker-resistant.
Cookie restore
Persistent identity across ITP cycles.
Google Tag Gateway
Often under Google funding for eligible spenders.
Worked example
Performance events business: 3.6% to 30% revenue match.
A live events business running a high-velocity Shopify Plus store was reporting one revenue number in Shopify, a second in GA4 and a third in Meta. We rebuilt the stack from consent layer up, deployed sGTM, cookie restore, and a clean GA4 spec. Within 30 days, the three sources agreed within 3% of each other.