About Duga
The data team your CMO doesn’t have, and your agency doesn’t want you to.
Duga is a specialist digital analytics consultancy. Founded by Dan Truman in 2023, we work with marketing teams that spend real money on Google and Meta, and want their measurement to stand up to a CFO’s questions.
We’re partnered with Google (P0 specialist partner, GMP partner, Data Manager API beta), Stape, Addingwell and Didomi. We sit inside a small number of named agency partnerships, and we deliver direct for brands when it makes sense.
What we’re known for.
- Rebuilding server-side measurement that survives ad blockers and consent.
- Securing Google funding for eligible brands so the work pays for itself.
- Causal impact and proper attribution work, not last-click theatre.
- Working as the data layer underneath agency retainers.
The team and where you’ll find us.
Dan
Analytics Director
Doug
Technical Director
Marcelo
Analytics Manager
Sarah
Analytics Operations Manager
Wasim
Analytics Manager
The honest pitch
What we’re not.
We’re not a full-service agency. We don’t write your media plan. We don’t make your creative. We are specifically the people you call when your data layer is the thing in the way. If you’re looking for one shop to do everything, we will recommend three good ones we trust and step out of the conversation.