Opinionated engineering, not a tool list.
Every Duga build uses the same five-layer stack, composed for your business, not assembled from scratch. The result is measurement that survives the next browser update, the next platform change, and the next agency review.
The Duga stack, every time.
Layer 1
Data foundations
Consent done properly, plus a documented first-party dataLayer that does not break every time marketing ships a campaign. Done right, this is the difference between 60% and 95% of your traffic being measurable.
Layer 2
Server-side core
Our Auto-sGTM pipeline, deployed in minutes not weeks. First-party domain, cookie restore, ad-platform reconnection. Google Tag Gateway under Google funding where you qualify.
Layer 3
Online-to-offline
CRM events, offline conversions, dealership visits, boutique appointments fed back to media in real time. The layer that turns measurement into commercial advantage. Backed by causal impact and incrementality testing for attribution modelling, not last-click reporting.
Layer 4
Measurement & monitoring
Real-time anomaly detection, BigQuery as source of truth, weekly QA cycles, and Slack alerts on every container publish. Regressions caught before media buyers notice.
Layer 5
Calibration & handover
Every build calibrated against your CRM, ERP, or order DB before sign-off. SOPs, spec templates and runbooks written as we go. Your next team picks it up without an archaeology project.
“The same stack every time means the same audit, the same documentation, the same handover. Your next team can pick it up without an archaeology project.”
How we work, in one sentence