Category: Uncategorized
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Measure Summit – Data Strength is your new KPI. Here’s how the Data Manager API delivers it.
Measure Summit is virtual, but the energy in the chat was anything but. Data Strength is the 2026 measurement KPI, and the Data Manager API is the mechanism Google has now given us to deliver it.
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GTM Changes Highlights – May 2026
Google has informed the industry that we’re going to see some significant changes in Google Tag Manager and Google Tags this summer. In addition to what’s coming up in Google Marketing Live, here’s a little more colour to help you see the direction of travel. May 2026 – UI Refresh No functionality is being removed,…
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Is Your GA4 Reports Snapshot Actually Telling You What You Need to Know?
The Reports snapshot is the first thing you see when you open GA4. It’s meant to be a quick pulse check on your site. The trouble is, for most businesses, what GA shows by default isn’t always what you need to see.It’s easy to miss this as a setup option. Easy to glance at, no…
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Debugging sGTM Preview Mode in a Google Tag Gateway World
If you have ever tried to debug server-side GTM behind a Google Tag Gateway setup, you will have felt the quiet pain of a preview window that refuses to light up. The hits are going through, the data looks fine, and yet Preview Mode sits there in silence. In a previous post we…
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Consent Mode Overview
The GDPR was introduced on May of 2018. Since then, in the UK, the ICO has been responsible for enforcing it. For years now there has been a regulation in place stating how to collect, withdraw, and document data in regards to user consent. Google Consent Mode was launched in…
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H1 Google Analytics Roadmap inside track
Last week we attended the Google Analytics H1 roadmap webinar and came away with a clear picture of where things are heading.We cannot share the specifics (NDA firmly in place) but we can tell you what actually matters for your planning. Use this to steer your digital marketin…
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Your marketing tech stack has evolved, have you?
The Attribution GapWhat happens when your bookings are online but your revenue is notThere is a particular kind of frustration that comes from running a business that is clearly growing, spending confidently on Google Ads, and still not being able to answer the question: is th…
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Duga Digital is 5!
When I started Duga Digital 5 years ago (3rd February 2021) it was the middle of the pandemic. We’d just been locked down, again. It was a stressful, uncertain and volatile time. In 2019 I’d take 94 flights working for a global travel company. In early 2020, the world locked…
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Duga Digital – February 2026
What we did, what we learned, and what it means for our clients and partners.SummaryFebruary marked a significant step forward for Duga Digital. We launched as a part of Google’s Data Strength Programme, spoke at two international conferences, progressed several enterprise-lev…
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Superweek 2026 – Day Five
Value, Coaching, and the AI TsunamiBy Day Five, something had shifted.The technical debates were still there. The AI questions hadn’t gone away. But the tone moved from “what is happening?” to:Who are you going to be in this new world?Pricing. Positioning. Coaching. Survival.T…