Category: Uncategorized
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Superweek 2026 – Day Four
AI Isn’t the Shortcut. It’s the Amplifier.By Day Four, something interesting happened.The tone shifted from “what is AI doing to us?” to“what are we actually doing with it?”The hype had cooled. The pattern had emerged.AI is not replacing analytics. It is exposing weak analytic…
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Superweek 2026 – Day Three
KPIs, Consent, Complexity and the Humans Left StandingIf Day One was existential and Day Two was operational, Day Three was foundational.It forced a deeper question:Are we actually clear on what we’re trying to achieve before we optimise anything?From KPIs to tool selection, a…
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Superweek 2026 – Day Two
Efficiency, Intent, and the Limits of ClevernessIf Day One was about existential questions – AI, agency scale, purpose and trust – Day Two was about application. How money actually gets spent. How decisions really get made. Where theory breaks once it meets humans, platforms a…
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Superweek 2026 – Day One
From Castle Views to Cognitive Work: What Really Matters NowDay One of Superweek 2026 opened with literal perspective. Morning views from Visegrád Castle over the Danube set the tone: this was always going to be a day about zooming out, questioning assumptions, and getting hon…
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Google Tag Gateway – CDN & sGTM
We found the Google Tag Gateway setup using Cloudflare to be a straightforward process./scriptsCool. So, now we serve Google scripts from first party, same origin, same site, etc etc./dugadataftwbbq is our “/scripts” path. We choose mild obfuscation when it comes to paths and…
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Duga Digital End of 2025 Update
I have been looking forward to writing this. Not out of routine or necessity, but because it feels like the right moment to pause and take stock. There is a point each year where the pace drops just enough for me to feel the weight of what has happened. That point has arrived….
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Decoupling Data & Consent: Why This CMP is a Masterclass
A summary of what to expect in this post about our experience with the Didomi CMP: • Clean Data, Clear Conscience: Why Our New CMP is a Commercial Game-Changer • Stop Leaking Data: Didomi: The Shopify Integration That Actually Works • The ROI of Trust: How a Spectacular CMP Bo…
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When the drop hits -Act #2
In my last post, I shared some observations about the latency of our raw GA4 data landing in BigQuery.That sparked a wave of thoughtful follow-up questions. Thanks to everyone who reached out with insights and curiosities.ArchitectureAll of the datasets we’re analysing come fr…
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When the drop hits
Building a real-time tracker for GA4 data delivery timesI have a low tolerance for the misuse of instant messages.You know the type. The single “Hi” in a chat, followed by an agonising silence. Or worse, the classic late-Friday manager message: “We need to talk.” That one send…
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Filtering GA like a boss
This article will present two ways of filtering your data in GA. If you want to keep your production data nice and clean, you want to be able to report on production data only. Seems obvious but often you’ll find data generated by Preview Mode in GTM.We’re not advocating for t…