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DON’T collect PII with onsite search DO collect onsite search data responsibly
Google recommends avoiding sending PII to GA4 when collecting Analytics data. With privacy in mind, and at the forefront of data collection best practices. this is common sense — privacy first, and privacy by design.So, when using a rock solid tactic like on-site search that c…
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Duga are Google Marketing Platform Partners!
We’ve talked the talk – a lot. We’ve mentioned we’ve got great tools, we’ve got great consultants, we have the knowledge to deliver and drive your digital marketing forward.But now we can walk the walk, officially. Our Google Marketing Platform Gallery listing – https://ente…
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What does Chrome 3p Cookie Deprecation reversal mean for the SME?
The Chrome browser is hugely popular, with a near two thirds share of the market. It’s also one of the few browsers, if not the only one that has a very relaxed position on third-party (3P) cookies . Note – most other browsers already block them!This was all set to change. Chr…
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Server to Server with sGTM
When you first heard the term “server side tagging”, did your mind conjure up a vision of no tags in the browser and the web server squirting data straight into Google Analytics?Yes? The more typical server side data collection architecture is actually closer to a proxy server…
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Demonstrated 74% uplift in GA4 data collection and 60% in audience sizes
You might have noticed, we like to tinker at Duga Digital. And through this curiosity we are learning – constantly. We are learning how to maximise the value we are seeing from the tool sets available to us, we are learning how to use this to benefit our clients, we are learni…
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Server side integrated Ecommerce and Analytics
Strategies for using revenue and profit data in ecommerce reporting, and Google Ads optimisations.You might recall an earlier post where I demonstrated a potential automation for populating Firestore with data from BigQuery. That demo used the data in Value Based Bidding in a…
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Auto-sGTM explained
Ok, this is the big one. A full, end-to-end explanation of our solution.We’ve been having a lot of conversations around Auto-sGTM and they often feel repetitive and like we need to be clearer. Often we get requests for further information – so we wanted to document it for clea…
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Duga Digital – The Future
When Duga first began it was driven by • a high level of digital analytics experience, • a gap in the market for professionally-serviced implementation projects and • quality delivery of visualisation of data, to deliver value to clients of all shapes and sizes.There was a…
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Data Enrichment using sGTM
We’re fully committed to server side data collection. It’s used on this site, and we recommend our clients use it. Our partners (Addingwell, and Piwik Pro for example) are key ingredients in these great solutions.But what’s it for? Server side data collection has well known ad…
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How Addingwell’s GTM Service Transformed DugaDigital’s Tag Health Reporting
At DugaDigital, we’ve been leveraging Addingwell’s server-side GTM service with fantastic results, especially with tag health status monitoring. Here’s how it transformed our approach:The ChallengeSo, it starts when I received the tag health email from Addingwell Alerting. GUL…
