-
Data Enrichment using sGTM
We’re fully committed to server side data collection. It’s used on this site, and we recommend our clients use it. Our partners (Addingwell, and Piwik Pro for example) are key ingredients in these great solutions.But what’s it for? Server side data collection has well known ad…
-
How Addingwell’s GTM Service Transformed DugaDigital’s Tag Health Reporting
At DugaDigital, we’ve been leveraging Addingwell’s server-side GTM service with fantastic results, especially with tag health status monitoring. Here’s how it transformed our approach:The ChallengeSo, it starts when I received the tag health email from Addingwell Alerting. GUL…
-
Duga at Web Analytics Wednesday Copenhagen
After a super early start on Wednesday April 24th, Doug arrived in the beautiful city of Copenhagen to attend Web Analytics Wednesday, and present the teasingly titled “What’s your strategy?”.Not only is the city beautiful, and well worth a visit:The venue is most excellent -…
-
Should marketers be analysts?
As digital marketing has become ever more data focused, many marketers are complaining of spending too much of their time grappling with data, rather than focusing on the customer journeys. CRM teams spend days pulling segments together, cleaning the database and create events…
-
Ready for GA4?
Yep. It’s another one. Another post about GA4. Strap in though – this one might have a twist.We’re under 3 months until Universal Analytics 360 will be sunsetted and all GA users will be moved over to GA4.In the past 12 months we have run a number of GA4 migrations for our c…
-
My experience in a shared working space
Having spent most of my career in large organisations, like many I spent a huge amount of time commuting to London, or to European offices for meetings (that, to be honest, could have been a Teams call).One day whilst waiting in yet another airport I counted that I’d taken 94…
-
An interview with our founder
Whilst Duga Digital has been around for a couple of years, it was only a year ago when Dan, our founder, took the leap and went full time on the business.So to celebrate, one of the Duga team sat down with Dan, the founder of Duga Digital to find out what he has learnt, enjoye…
-
Introducing Duga Digital
Welcome to the first (of many) blog posts from Duga. We thought there’s no better pace to start than by formally introducing us and that starts with why are called Duga Digital.Duga means “to help or to produce” in Old Norse English.And that is what Duga Digital is all about -…
