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GA4 Annotations (in a sheet)
In the long ago, barely remembered days of Universal Analytics, old GA had the [limited] ability to add notes to your data. Limited in that is wasn’t available in all reports, the note related to one day, and there was no API (hat tip to old friend Grant Kemp for the handy s…
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Tag ID, Measurement ID, Destination ID
How are these different? What do they mean? Where do you use them?Hands up if you remember setting up a Universal Analytics tag? I know it’s been a while, but you must recall adding the tag id – UA-12345-1 or something similar yes?GA4 is a little different. In our last post,…
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Automatic gtag – what does it mean for you?
Here Dugans are sharing their collective thoughts on the recent change Google emailed the whole world about regarding the automatic firing of the Google Tag before floodlights and Google Ads tags.Upfront and clear: this is a good thing and you need this already. Why? Simply, i…
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Duga Digital at SuperWeek 2025
Aaaand that’s a wrap on SuperWeek 2025 – only it’s not over yet. Read on!SuperWeek lives up to its name and well deserved reputation. 2025 was a strong year for real, actionable content. The organisation is a masterpiece, from the pickup at Budapest airport, to the welcome a…
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Exciting News: Double Certification Achieved!
We’ve had an extremely active and productive start to the year. Drum roll please!We’re delighted to announce we’re double certified on Google Marketing Platform products now with the addition of Google Tag Manager to Google Analytics.Why This Matters to You: At Duga, our focus…
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BEST of Marketing Analytics Summit
First of all, Happy New Year from everyone at Duga Digital.We’ve started 2025 at pace with Doug (Director of Analytics) having the privilege of presenting at the BEST of Marketing Analytics Summit virtual conference – FIVE incredibly actionable insights for your analytics that…
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Storytelling in visualisation
There’s that old cliche adage of “telling a story with data”.You intro your story with a description of the data-related problem. Usually top-level and in a way that the reader is clearly bought into the premise.Then you bulk out the middle of your story with explanations for…
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Duga does Server-Side Part 2
The business value propositionIn part 1, we demonstrated the typical server-side migration – good technical stuff. Exciting for engineers. Business owners, agency founders, and business leaders will get much more excited by the prospect of business value.To quantify the value…
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Duga Does Server-Side Part 1
What does it do exactly?This is a more detailed description of what happens in an automated server-side migration. A typical migration will handle GA4 tags, Google Ads, Conversion Linker setup, best practice housekeeping, cleaning up a container, Facebook CAPI, LinkedIn, TikTo…
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Marketing Analytics Summit ’24
Duga had the privilege of attending the Marketing Analytics Summit in London last week (October 24-25).Our Director of Analytics, Doug, joined a stellar lineup of speakers as part of two packed days of content and networking. The Duga presentation was on the topic of the Stra…
