Category: Analytics
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Listen very carefully – you will do this only once
Unless you grew up in the UK in the 80s or you have an intimate fascination with BBC sitcoms from that era, you may not fully appreciate the mangled ‘Allo ‘Allo catchphrase reference of this post… Design Pattern: Idempotency in data pipelines The goal is to guarantee that an event-driven workload (Cloud Run Function or…
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User Provided Data for Google Platforms
Collecting Personal Identifiable Information (PII) has been a staple in data collection for a while. Different platforms have different requirements and use the data in different ways. Today I’ll focus on Google’s User Provided Data, which is a big part of their new Data Strength programme, designed to enable and incentivise you to collect data…
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GTM and Google Tag Update
GTM doesn’t usually have massive updates, but a very big change is coming. Here’s a walkthrough of the new UI: destination tags, Google Tag Settings, Container Overview, and the updated Preview Mode.