Case study · Luxury and high-consideration retail
How a fine jewellery brand recovered 100%+ of its conversion revenue data.
Google Tag Gateway under Google funding.
100%+
Recovered revenue data inside 30 days
The challenge
What wasn’t working
A high-end fine jewellery brand was losing more than half of its conversion signal to ad blockers and ITP, despite running a Google-funded ad stack at scale. The paid team could see the spend going out and the customers walking in, but couldn’t connect the two.
The board wanted a finance-grade view of marketing contribution. The setup as it stood could not deliver one. Without a credible answer, the next budget conversation was going to be a difficult one.
What we did
How we delivered it
01 Eligibility check and submission
Confirmed eligibility for Google Tag Gateway funding and submitted on the brand’s behalf in the same week.
02 Consent layer audit
Reviewed the CMP rollout, fixed misfires, restored consented-audience tracking properly.
03 Google Tag Gateway deployment
Implemented GTG on the brand’s own domain. Ad-blocker losses removed from priority conversions.
04 Conversion modelling validation
Compared restored conversion volumes against the pre-implementation baseline for two consecutive months.
05 Offline conversion pipeline
Wired bespoke high-touch sales paths (including in-person consultations) back into Google Ads as offline conversions.
06 Finance-grade revenue dashboard
Stood up a Looker Studio dashboard reconciling Google, Meta and the brand’s booking system.
The result
The outcomes
100%+
Recovered revenue data versus the pre-GTG baseline
30 days
From deployment to first proof point on the Google 30-day impact study
0
Cost to the brand: Google funded the implementation in full
2 months
Recovery held into the second month with no degradation
“It was the first time we could honestly say what paid was contributing. The numbers held up to scrutiny from the finance side.”
Marketing Director, luxury jewellery brand
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